Wire Distribution

What is a Newswire?

• A newswire is an electronic data stream sent via satellite that delivers the latest news directly to print, broadcast, and online media databases all around the world. Thousands of businesses and organizations use newswires to alert the world’s media about their latest news every day. These newswires give the media access to items of interest that they can distribute as news to their own audience.

How do the media access a Newswire?

• Print, broadcast, and online media subscribe to these newswires for updates on the latest corporate, organizational, and human-interest happenings, much like you would subscribe to cable television to get sports, nature, and music channels.

Who subscribes to the Newswire?

• We’ve partnered up with a leading global press release newswire to distribute your press release to over 4800 newspapers, TV stations, Radio stations, and magazines, as well as 1400 Web sites such as Yahoo!, Excite, My Way, Yellowbrix, and Google. Your press release will also be wired to a select group of roughly 200 book critics in the newspaper industry and archived in renowned online databases like Lexis-Nexis and Factiva. This means that your press release can still be read long after the initial distribution date — anybody in the world can now go online and find a press release about the publication of your book. And, all 4800 national media targets and 200 Book Critics can receive a complimentary review copy should they express interest in your book.

How are Xlibris’ Newswire and Press Release Campaign different?

• There are three major differences between the Xlibris Newswire and an Xlibris Press Release. First, the Newswire distributes your press release to a pre-selected group of major media targets, while the Press Release Campaign allows you to customize your release to a targeted group of media that you select. Second, the Newswire is specifically monitored by the media since they subscribe to it — this is one of the first places they look to receive the latest breaking news. With our Press Release campaigns, on the other hand, we solicit the media by contacting them via their fax lines. Third, the Newswire provides archiving in Lexis-Nexis and Factiva databases giving your Newswire press release greater longevity.
  
  REMEMBER: The two different products contact the media in two different ways — the NEWSWIRE through a subscription, the PRESS RELEASE CAMPAIGN through regular fax lines. Combined, these two methods of distribution can throw a comprehensive marketing blanket over both national media and your customized targeted media.

Can I choose my media targets?

• Because of the nature of the product, you cannot. Before you decide to purchase the Xlibris Newswire, make sure that you visit our website to view the list of targets that will be receiving your book. Only our standard Press Release Campaigns allow for media target customization.

Okay! How do I sign up?

• Stand-Alone Orders — $999 Just fill out the Newswire Questionnaire and return it to Xlibris' Marketing Services Department. Using this completed questionnaire, we'll have one of our professional copywriters craft a press release for you and return it to you for review. Once you have approved the press release, we can immediately send it out on the Newswire.
• As a Bundled Order — Order with a regular Press Release Campaign and receive a $ discount!

View a list of the Databases and Online Websites that will receive your Newswire Press Release.

View a list of national media that will receive your Newswire Press Release.