Million-Dollar Mortgage Radio

About the Book

You’re a mortgage broker. You want to make more deals. What if you had access to a marketing consultant who’s helped your competitors sell millions of dollars worth of residential mortgages? How much would you pay for that information? Hundreds? Thousands? How about the cover price of this book? For the first time, a successful Los Angeles radio creative director shares trade secrets with you—applying an irreverent sense of humor, a pithy, take-no-prisoners prose, and notions that will frustrate both your competitors and the big advertising agencies. Bottom line: if you know just what to say and just how to say it, radio advertising can dramatically increase your business. You too can do Million-Dollar Mortgage Radio. “Name a big ad agency, I’ve probably worked for them. And this is absolutely not how I was taught to do advertising. So why am I quoting this book to my clients?” - Helene Cohn Freelance Copywriter and former V.P. Creative, Grey Advertising

About the Author

Blaine Parker is an award-winning creative director for radio advertising. However, despite the trophies and occasional cash prizes, he maintains that no advertising award equals the thrill of an ecstatic client. When not busy working to make his clients rich, he can be found at his home in the super-heated Los Angeles real estate market, where he’s perpetually considering new and interesting ways to refinance.