The Communication Nexus: Unveiling the Power and Reach of Mass Media

Exploring the Multifaceted Influence of Mass Communication Across Societies and Industries

by Dr. Ras Banamungu


Formats

Softcover
£24.95
Hardcover
£39.95
Softcover
£24.95

Book Details

Language : English
Publication Date : 06/02/2025

Format : Softcover
Dimensions : 6x9
Page Count : 578
ISBN : 9798369498224
Format : Hardcover
Dimensions : 6x9
Page Count : 578
ISBN : 9798369498217

About the Book

In The Communication Nexus: Unveiling the Power and Reach of Mass Media, I provide an in-depth exploration of the evolution, influence, and role of mass media across various sectors of society. This book analyzes the transition from print to digital media, the impact of journalism on democracy, and the powerful effects of visual and social media on culture and public opinion. I delve into critical issues such as media ownership, the ethics of mass communication, the globalization of media, and the challenges posed by fake news. Moreover, I explore how mass communication shapes political campaigns, social movements, and consumer behavior, while also playing a vital role in education, healthcare, and international relations. The book emphasizes the importance of media literacy and the ethical responsibilities of media practitioners, offering a comprehensive overview of current and emerging trends in mass communication. Through this work, readers gain a deeper understanding of the profound reach and influence of mass media in shaping both individual and collective experiences.


About the Author

I am Dr. Idi Banamungu, known by my pen name, Dr. Ras Banamungu. I hold two doctorates: one in Music Therapy and Counselling Psychology, and another in Business Administration. As the author of four books—The Smiling Face of Australia: Mental Health Self-Help, Harmonious Healing: Exploring the Therapeutic Power of Music Therapy, Recognizing Prior Learning: Unlocking Skills and Opportunities, and Unleashing Your Potential: A Comprehensive Guide to Personal Development Coaching—I bring a wealth of expertise to my roles as a journalist, musician, and business owner. I am the founder of the Laughter Percussion Academy, an innovative institution dedicated to promoting mental health and well-being through the therapeutic power of music and laughter. The academy offers unique drumming circle therapy sessions aimed at enhancing emotional resilience, reducing stress, and fostering community connections. Additionally, I own The Det-n-ators International, a dynamic marketing company that provides comprehensive social media marketing, website development, and music promotion services. The Det-n-ators International is dedicated to helping artists, businesses, and organizations achieve their full potential through creative and strategic marketing solutions. For more information, visit [www.thedet-n-atorsinternational.vip](https://www.thedet-n-atorsinternational.vip).