PERSONAL PR

About the Book

In the beginning, Dale Carnegie taught us How to Win Friends and Influence People. Later we learned The Power of Positive Thinking, how to Dress for Success, become One Minute Managers, and appreciate The Art of the Deal. Now, comes Personal PR: Public Relations and Marketing Tips That Work to Your Advantage. Strategically designed and practically oriented, the book’s simple suggestions and anecdotes relate how-to-do-it tactics and strategies you’ll use to succeed in your business and professional life. On the pages inside, discover how to benefit by utilizing publicity, marketing, advertising, diplomacy, and other promotional practices to tackle your goals and achieve your objectives.

About the Author

Communications professor Bruce H. Joffe, Ph.D., has taught no-nonsense public relations, media, and marketing courses at The American University, George Mason University, and Mary Baldwin College. As president and creative director of a successful public relations firm in the metropolitan Washington, DC, area, Dr. Joffe helped to manage the reputation of his clients for more than 20 years. He created promotional materials and metrics for large corporations and local businesses to use in their “branding” efforts, while positioning non-profits to raise the bar on the resources and awareness they need to make a real difference.