Social Media Advertising - Essential

£1,399.00

For millions of people, social media is part of their day-to-day lives. They use it to connect with friends and family or get news and information about things that matter to them, like a good book.

The social media giant Facebook offers numerous marketing opportunities for a self-published author like you. Even Instagram, another social media website owned by Facebook, is a viable marketing platform that is used by many brands. With Xlibris’ Social Media Advertising Essential package, you are connected to potential readers through targeted multimedia ads.

Here’s how it works:

• We will create a custom audience that specifically targets potential readers who might be interested in your book.
• An image ad and a short video ad for your book will be shown at least 2 million times on Facebook and Instagram’s news feeds. Note: Instagram ads appear on mobile only. Click these links for a sample of the image and video ads.
• We will monitor and manage your ad campaign.

Note: Facebook retains the right to decline to show ads based on their own policies and practices.

WHAT YOU NEED TO KNOW

Facebook is the most popular social media platform, with 1.5 billion users worldwide visiting the site on a daily basis. In the UK, 3 in 5 people are active Facebook users. Instagram comes second in popularity, with 28% user engagement.*

*As of 2018