Sound, image, and movement:
Adding Video To Your Book Marketing Campaign

Video. It’s convenient for consumers and multifunctional for marketers. By using both visuals and sound, video can be a creative and unique way to tell your story. But just how do you incorporate one into your book marketing campaign? Here are some strategies you can try out.

1. Break the Ice

   The Challenge: Screen your book video in literary events.

   Whether it discusses your story or your writing journey, your book video engages people in a multimedia experience. It’s the perfect opening for press conferences, literary festivals, book signings, and other author events.

2. Connect the Dots

   The Challenge: Pin your book video to the top of your profiles or send it to your followers as well as a list of targeted influencers.

   Your book might be several hundred pages too long for a sales pitch, but a brief video can give viewers the gist of your story and will ultimately help them decide if they want to read it.

3. Put it Front and Center

   The Challenge: Embed your book video via YouTube on your website.

   People may skim written content but they latch onto video. Make sure you have one prepared when they land on your website. The more time they spend engaged with your content, the more time they have to familiarize themselves with your author brand.

Want to take it to the next level?

You’ve shared your book video offline and on social media, and you’ve embedded it on your website. But you have to be more proactive about gaining the attention of your potential readers—and a great way of doing that is putting the video right in front of them as a YouTube ad.

Here’s why you should take up this challenge:

• 74% DRIVEN BY VIDEO
  When 74% of all internet traffic is video, you’ll need an advertising campaign that lets you target a market with topics, keywords, and demographics.
• 48% STAYING AHEAD OF THE CURVE
  Marketers are only beginning to recognize that video marketing is a growing priority, with 48% considering YouTube as a content distribution channel.
• 1 BILLION WATCHING
  That’s almost one-third of all people on the Internet, consuming 1 billion hours of content on YouTube each day.

Pre-Roll, Mid-Roll Ads

Be ready to captivate viewers and potential readers with our book video advertising package.

• Xlibris Book Video Advertising – Stand-alone (30 days)
  We’ll set-up a 30-day advertising campaign for your book video on Youtube. Your video ad will air before (pre-roll) or in between (mid-roll) YouTube videos.

Don’t have a book video yet? Sign up for these packages instead:

• Xlibris Book Video Advertising – Standard
  We’ll create a standard video for your book as well as a 30-second version that will be used in your 30-day YouTube advertising campaign.
• Xlibris Book Video Advertising – Premium
  We’ll create a premium video for your book—complete with professional voice-over—as well as a 30-second version that will be used in your 30-day YouTube advertising campaign.

Contact your marketing consultant today on 0800 0148620 (or +44 20 3695 6328 if you are calling outside the UK) to learn more about this service or to sign up.

Sources:

1. Impact, ‘Video Content is King: The Importance of Video Marketing [Infographic]’
2. The Balance, ‘How to Launch a Book’
3. HubSpot Research, ‘Content Trends: Preferences Emerge Along Generational Fault Lines’
4. Wistia, ‘Our Videos Dramatically Increased Our Visitors' Time on Page’
5. YouTube, ‘YouTube for Press’
6. Google Partners Help, ‘About advertising on YouTube’
7. State of Inbound – Marketing and Sales Data, ‘State of Inbound 2017’
8. KPCB, 'Internet Trends 2017 - Code Conference'