Coconut

About the Book

The lives of a Mexican-American family living in Los Angeles' San Fernando Valley during the turbulent 1960’s and 1970’s are the focus of Coconut: Brown on the Outside, White on the Inside. Despite living a middle class life, “The Rodrigos” have to endure terms like “wetback” and “beaner”– even though they don’t speak Spanish. To top it off, their daughter is a Chicano rights activist who is mixing with the wrong group of militants; their sister-in-law suffers at the hands of an abusive husband; and their precocious son is gifted and headed for the Ivy League, only his parents don’t have a clue what “gifted” means and are afraid of him deserting “la familia.” Sure, he could be one of the 8% of Latinos to graduate from college during that time – if racism, marginalization and his parents don’t extinguish his dream first. “Coconut” takes us back to a time when everything was “groovy,” and bell bottoms, brown power and disco collided with Civil Rights, earthquakes and the quest to be accepted as an American. If you’ve ever been called a “coconut,” “banana” or “Oreo,” this novel will leave you laughing, crying and better understanding what racism and life were like for people of color then – and why we are who we are today.

About the Author

Manuel Padilla Jr. has over 36 years of professional writing experience in the media and publishing worlds, working as a newspaper reporter and editor; marketing, public relations and advertising professional; and public speaker. He has written pieces which have appeared in the Los Angeles Times and other publications, and was also a regular columnist for the Los Angeles Daily News. “Coconut” is his debut novel and is based upon the experiences of American-born Latino baby boomers. www.manuelpadillajr.com