Rising Stars

About the Book

<COMMERCIAL ACTING OPPORTUNITIES

There are two types of commercials, which frequently cast models. Non-air commercials are those not intended for broadcast use, such as non-broadcast audience reaction commercials, copy testing, or client demos. Photomatics are one specific type of client demo - they use a still photographer and the images are converted to video using special techniques to give the feeling of movement, as in ordinary film. Non-air commercials give new actor-models a chance to see what it takes to produce a commercial and provide valuable experience to add to acting resumes.

The second type of commercial involves real movement, and may have speaking or non-speaking parts. Models cast for this type of commercial may find themselves modeling clothes, advertising a store, selling a mattress, buying a car, opening a bank account, eating an ice cream - you name it.

Speaking parts usually require voice training. Be advised having a regional accent will severely limit your speaking parts. Voice training will be necessary if you are serious about your acting career.

A principal part is the position held by the featured actor in a commercial. That actor is the representative of the product the consumer will focus on, and the part may be either speaking or non-speaking.

Extra parts, which may be speaking or non-speaking, are held by people who are strategically placed to fill unwanted space in a commercial. Being an extra is a terrific opportunity to learn the inside workings of commercial production without the stress of being a principal. It allows you to observe what is required of the principal actors, the creative process involved, and the roles of the production team.

TRAINING

Regardless of what country of market the commercials you wish to audition for are aimed at, you must have proper training. To learn more about the commercial acting business, take some on-camera commercial acting class. You’ll also learn techniques for psyching yourself up for auditions and overcoming intimidating directors..

“Acting in T.V. commercials is lots of fun. It can also be very demanding - doing take after take until it is exactly right.

Commercial acting can be a regular and lucrative source of income, you might begin to aspire to “higher things.” If you develop serious theatrical ambitions, you would be well advised to undertake proper training at a reputable drama school. It is rare to find a theatre professional who gives much credit for commercial acting experience. It just isn’t in the same league.

The transition between modeling and acting, you face many obstacles. The simple fact is that models are not taken as seriously as classically trained actors, and as a result they must work even harder to gain respect.

Any model who wants to act is to immerse themselves into classes. This is not a short term commitment of taking just one class; you need many. A cold-reading class is beneficial because copy is often not available before an audition. I also urge my models to take improvisation acting classes. These teach you how to be free, less inhibited, and not afraid to do something silly. Finally, get a monologue under way and audition for theatre.

Models need to separate the two worlds of acting and modeling. Use your composite for modeling and your headshot and resume for acting.

“Before professional and come prepared to an audition. This means to be on time, know your lines wear the appropriate clothing, listen, take direction, and be self-confident.”

If you treat acting like a business and treat it with the same enthusiasm and drive you do modeling, success should surely follow.

NETWORKING

Finally, don’t overlook one of the most important resources that an actor can have. This business is about people and abo

About the Author

Toni Shelton is a former model, established model consultant, author, event promoter, philanthropist, and photographer. She generously gives her time by organizing free modeling seminars, free photo shoots, and modeling contests. Toni has appeared in numerous music videos, and write-ups and ads in Essence, Ebony, Sister-2-Sister, to name a few. Toni is also the author of two other books on modeling, “ The Day And The Life of a Super Model”, and “The ABC’S of the Modeling World,” and she has an assortment of greeting card lines. This is a shining example of her desire to provide publications for aspiring models to be knowledgeable about the business. Toni has an immense knowledge and a wealth of experience of the industry, and is frequently called upon to give seminars and make guest appearances. Toni lives in Olympia Fields, IL with her four children who appear throughout this book. She also manages their careers.