Profits Go Up

About the Book

Profit$ Go Up¡ô A Primer for Small Business Marketing and Sales Profits? Profits? What else you got? No business person is his or her right mind would say that. This book, system Profits Go Up¡ô is easy to read and even easier to use. Topic by topic you¡¦ll see how to create a marketing strategy that works and a sales process that closes sales. One section for marketing, the second for sales. Hundreds of tips and street-smart ideas. Want more profits? Of course, who doesn¡¦t. Profits don¡¦t go up by magic . They go up if you organize your marketing and sales well. This book will enable you to do just that! You do want your profits to go up, right? If you are just getting started in your business or been in it for a while, this book is written for you. It¡¦s easy to read and really easy for you to use. It takes marketing and sales one topic at a time. Marketing is done for only one reason; to get the phone to ring or the website to be clicked on. After either of those happens it changes to being about sales. Sales has just one goal, to get the order, the contract, the sale. It¡¦s Easy This is not rocket science. It¡¦s not even very complicated. It¡¦s not always easy, and this book will help make it a lot easier for you to market your product or service, and then get the sale. It is very practical and written to be applied right away. The good news is that you can get this book right now, download it right now, start reading it and using it right now. All for just $9.99. It will give you literally hundreds of ideas. But even if it gave you only one really good idea to use in your business, wouldn¡¦t that be worth $9.99? You can read this book from start to finish, or jump from one topic of interest to another until you¡¦ve read them all. Either way is fine. One of the good things about having this book online is that you can make notes directly on the page and then delete them later if you wish to. 150 of Them We begin with 150 marketing concepts. You will use many of them, but not necessarily all of them. Some will fit with your business and perhaps some won¡¦t. You will probably want to reread this section of the book at least once a month, and preferably once a week. That way you¡¦ll internalize them and they will become a regular part of your entrepreneurship. This book makes it easy to do your marketing and sales. Easy is good, right? What this book will enable you to do is to create a comprehensive marketing plan and sales strategy. It will result in your having a system for each of them. Then your business will thrive and your profits go up, because you will have consistency coupled with knowledge. This book is not about websites or online marketing or online selling. That is a different genre, However, most of the ideas in this book can be applied to that. Of course you should have a website for your business. There are other books about that. This book does have one topic in it about the difference between two main types of websites and some tips regarding them. There is no shortcut to marketing and/or sales. This book will greatly reduce the time and effort you need to spend on each of those. The ideas herein are time-tested; they work. So, who wrote this book? The ideas in this book, and the scores of tips that go with them, are time tested in Lee Simon¡¦s business experience and in his businesses. You will see your profits go up, your anxiety about your marketing and sales go down, and you¡¦ll have greater peace of mind. All for just $7.99. Here, take a look at the contents: Table of Contents Marketing 150 Marketing Concepts 14 Marketing Temptations to Avoid Common Fears of Small Business Owners Writing Copy Good Words-Bad Words in Marketing Writing Headlines Testing Headlines & Copy Advertising Pricing Your Product/Service Positioning in the Marketplace Targeting Your Market Naming Your Business Your Company Logo Your Company

About the Author

Lee Simon is the published author of six books. This is his fourth book that deals with young people. He was a school teacher for 23 years; his wife Anne is an independent school principal. Their combined experience brings a great deal of insight into what is going on with kids and their fascination with, and even addition to electronic social media. Together they have taken in 20 kids over the course of ten years in a special therapeutic foster care program. Lee knows kids and he knows social media. This book will help you deal with the issues.