Franchising from the Inside Out

About the Book

“Franchising From The Inside Out” is a valuable resource for those people interested in buying a franchise. This book contains an in-depth explanation of the entire franchise process including how to choose and evaluate a franchise opportunity and detailing the important questions to ask before making that final decision. There are also chapters for franchisees and franchisors currently involved in the franchise industry. The chapters on "Negotiating The Franchise Agreement", "The Laws of Franchising” and “The Secrets to Success ” represent examples of the practical advice this book contains.

About the Author

Ed Teixeira has over 25 years of franchise industry experience having served as a senior executive with a number of leading franchisors. During his career Ed has worked with over 1,000 franchisees and has completed international transactions in Japan, Asia, Europe and South America. He has made franchise presentations throughout the world and published numerous articles on franchising. Ed Teixeira’s vast experience in the franchise industry has enabled him to compile an extensive knowledge of all aspects of franchising. Currently, Ed is President of FranchiseKnowHow, LLC, a franchise-consulting firm with offices in New York and China.