Targeted Tactics®

About the Book

Targeted Tactics® Transforming Strategy into Measurable Results

From a Fortune 100 top corporate executive William ($Dollar Bill) Cobb comes a revolutionary, highly practical business chronicle. "Bill Cobb’s book fills a vacuum that is ignored in much business literature—detailing a dynamic and flexible process that can efficiently link and matches product lines with their appropriate customer sets, and enabling companies to get the maximum value out of their marketing and sales programs. Any mid-sized or larger company trying to move goods in today’s rapidly changing marketplace ought to have TARGETED TACTICS on its bookshelf. Vision and strategy are fine, but this is where the rubber meets the road." See Rod Clark´s full review at: www.bookreview.com "If you were ever in doubt about how important marketing is to the success of your business, read this book. If you want to know how to develop, implement, and track a successful marketing plan, read this book. If you want to ground your organization’s marketing efforts in reality instead of arm-waving, read this book.” Donald J. McCubbrey, Clinical Professor, Daniels College of Business, University of Denver "This book is a rare jewel that provides realistic and proven techniques that build organizational capabilities to grow an organization. It gives those responsible for executing strategies an aligned road-map to reach objectives." Bill Shuster, Clinical Professor, College of Business, Colorado State University Richly-layered and smartly-written, Targeted Tactics® is one of a few business books that truly offers readers a step-by-step approach to examining the critical operating issues so that individuals assigned to these responsibilities can have a methodology to use in performing these assignments, enhancing their opportunity for success. Targeted Tactics® is one of a few business books that truly offers the readers a step-by-step approach to examining the critical operating issues so that individuals assigned to these responsibilities can have a methodology to use in performing these assignments, and, as a result, enhances their opportunity for success.

About the Author