BEYOND THE CHICKEN DANCE

About the Book

SO YOU THINK YOU WANT AN ALLIANCE PARTNER? To succeed in the business world today sometimes takes human, technical or financial resources outside the scope of your reach. You may be trying to access new technology. You may be trying to leverage your own technology or know-how. You may be trying to enter a new market area or possibly going global. You already may be in the early stages of forming an alliance or you may have been in an alliance for years. It doesn’t matter what stage you are in now. This book will help you build, negotiate, plan and manage your alliance relationships in a way that will increase your chances of success over the long term.

About the Author

From pool room to board room, Mr. Newman has more than 40 years experience refining the steps that bring people together to make business alliances work. After obtaining his Bachelor’s and Master’s degrees in Business from Babson College, he spent almost 30 years at Ford Motor Company. During his last 10 years at Ford, Mr. Newman successfully brought to fruition 46 licensing arrangements in twelve countries, nine joint ventures in four countries, six acquisitions and two divestitures. Later, while President & COO of the Strategic Alliances Consulting Group, Mr. Newman developed 3 specific planning processes which were implemented successfully at several automotive supplier operations in North America and Europe, as well as at a variety of small entrepreneurial business enterprises in the US.