Modern TV, Internet and Social Media News Production

About the Book

The TV news business is all about authority, credibility, and professionalism: you must deliver the news with authority, strive to make it credible, and do everything in a professional manner. Everyone should always look and act in a professional manner, both on and off the camera, because you never know who is watching and listening—judging your efforts. Remember that you are only as good as your last newscast or last effort seen and heard.

About the Author

James J. McCluskey, PhD, is department chairman of mass media/communication and teaches as an associate professor at Wilberforce University in Wilberforce, Ohio. He holds the title of director of broadcast journalism and director of radio-television. Dr. McCluskey holds BGS and MA degrees in speech, communication, and theater from the University of Michigan and an earned PhD in education specializing in educational technology and computer instruction from Kansas State University. He has held all active professorial ranks including instructor, assistant, associate, and full professor at the University of Michigan, the University of Oklahoma, Kansas State University, Central Michigan University, Oakland Community College, and Howard Payne University. He has published five books on broadcasting. Accolades include twenty-one pages of published journal articles, conference presentations, and honors including presentation of the Keynote Address for the West Coast Publishers Association in San Francisco and various department of defense (DOD) workshops for the federal government. A detailed list of classes he presently teaches is available on the university website at www.wilberforce.edu under the subheadings of “academics” and “faculty listing” at the bottom of the home page. Dr. McCluskey’s cell phone number is 937-823-2651, and his e-mail address is jmccluskey@wilberforce.edu. Dr. McCluskey is happily married to his wife, Mary Sue, of over thirty years, and together they have four wonderful children: Amanda, Melissa, Adam and Christy. McCluskey is also an avid sailor and sailboat racer. He is commodore of the National Nipper Class Sailboat Association and is curator of three sailboat museums: The Great Lakes Small Boat Sailing Museum, Lightning Class Sailboat Museum, and The One Design Sailboat Museum. Combined, the museums have over a hundred exhibits from 12' to 38' in length. McCluskey also passed tests for the private and commercial hot air balloon pilots licenses from the Federal Aviation Association and also holds Lifetime General Class (formerly first class) Radiotelephone License from the Federal Communications Commission. Dr. McCluskey is a born-again Christian who attends Xenia Nazarene Church and credits Jesus Christ for all of his accomplishments and puts him first above all.